Wall Phone
Wall Phone
![]() |
Cortelco 2554 Red Corded Wall Phone Installation from SmithGear.com
Top 10 Brand Disasters of 2011 (inc)
The year 2011 was particularly rich in actions and events that clobbered
established brand names. Here are 10 of the year's most heinous.
BofA thought they'd hit the perfect gold mine: charge people $5 a month to use
their debit cards. After all, to banking execs, a fiver is just small change.
Who would complain? Unfortunately, that supposedly insignificant $5 fee turned
out to be a big hit on people who rely upon debit cards to get by. Protests
exploded, lawmakers fumed, and in the end BofA backed down, thereby appearing
gutless as well as heartless. **Lesson:** Don't assume your customers share
your view of the world.
Fighting an uphill battle against the Apple juggernaut is hard enough, but
when your major differentiator is reliability, the last thing you want is a
huge service outage. That's what happened to RIM in October, when BlackBerries
stopped functioning for three days. Customers were understandably livid, while
investors speculated over causes for the technical glitch. Rather than address
the core issue--keeping customers loyal--the company has continued hyping its
"Playbook" as an iPad killer, which is like expecting the Cleveland Indians to
beat the Yankees in the 2012 World Series. ...


US $895.00

































